Privacy Policy

Last updated: 29/01/2026

This Privacy Policy explains how Bicycle Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information. We operate as a "Data Controller" for both our online store (powered by Shopify) and our physical shop in Richmond.

Please read this Privacy Policy carefully to understand our practices regarding your personal data.

1. Information we collect

We collect information to provide a curated shopping and service experience.

1.1 Personal information you provide

  • Name, email address, phone number, and billing/shipping address

  • Payment information (processed securely via our third-party providers)

  • Information provided during service bookings, repairs, or consultations

1.2 In-store information

  • CCTV footage for the purpose of crime prevention and public safety

  • Contact details provided at the till for digital receipts

1.3 Automatically collected information

  • IP address, browser type, and device information via our Shopify-powered website

  • Pages viewed, clicks, and site interactions

  • For more information about how we use cookies and similar technologies, please see our Cookie Policy.

2. Lawful basis for processing

Under UK law, we only process your data when we have a legal reason:

  • Contractual Necessity – to fulfill orders, process payments, and manage repair bookings.

  • Legitimate Interests – to improve our services, prevent fraud, and send marketing to existing customers (which you can opt out of at any time).

  • Legal Obligation – to keep tax records or comply with law enforcement requests.

  • Consent – for marketing via email or SMS where you have explicitly opted in.

3. How we use your information

We use your information to:

  • Process and fulfill orders and manage appointments

  • Communicate with you about your orders or services

  • Provide tailored bike recommendations and a customized shopping experience

  • Maintain security and prevent fraudulent activity

  • Comply with legal and regulatory obligations

4. Sharing your information

We may share your information with:

  • Shopify – our primary platform provider (Shopify may use aggregated data to improve their services)

  • Operational Partners – including delivery companies (e.g., Royal Mail/DPD) and payment processors

  • Professional Services – such as auditors or legal advisors if required by law

We do not sell your personal information to third parties.

5. International transfers

Your data may be stored outside the UK (for example, on Shopify’s US-based servers). We ensure these transfers are protected by Standard Contractual Clauses or other UK-approved "adequacy" mechanisms to ensure your data is as safe as it is in the UK.

6. In-store operations (Richmond Shop)

  • CCTV – We operate CCTV at 120a Sheen Road. Footage is typically retained for 30 days before being overwritten.

  • Digital Receipts – Emails provided for digital receipts are used only for that transaction unless you choose to join our mailing list separately.

7. Your rights

Under the UK GDPR and the Data (Use and Access) Act 2025, you have the right to:

  • Access – Request a copy of your personal information

  • Correction & Erasure – Request we fix inaccurate data or delete your records

  • Object & Restrict – Ask us to stop or limit the processing of your data

  • Portability – Receive your data in a machine-readable format

  • Withdraw Consent – Withdraw marketing consent at any time

To exercise these rights, please contact us at info@bicyclerichmond.co.uk.

8. Data retention and security

  • Retention – We retain financial and transaction data for 7 years to satisfy HMRC requirements. Marketing data is kept until you unsubscribe.

  • Security – We take reasonable technical measures to protect your data. However, no method of transmission over the internet is 100% secure.

9. Children

Our website and services are not directed at children. We do not knowingly collect personal information from individuals under the age of 16 without parental consent.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. Updated versions will be published on our website with a new "Last updated" date.

11. Contact details

Bicycle Ltd
120a Sheen Road
Richmond Upon Thames
TW9 1UR
United Kingdom
Email: info@bicyclerichmond.co.uk

Company Number: 06331421